Analysis of Marketing plans for Forever Charge Assignment - 8

Analysis of Marketing plans for Forever Charge - Assignment Example This identifies a comprehensive basis for understanding the marketing environment and helps in ensuring a detailed marketing plan. Organization and precision of contents of each of the areas are however not adequate for an effective marketing plan. The environmental analysis fails to discuss customer factors and this means missing links in the plan. Other factors such as recession, competition, and technology advancements are just mentioned but are not discussed. Environmental factors, as used under environmental analysis, are also not specific because even technological factors, recession, and competition are environmental factors. Such organization of the section into external, internal, and customer factors and a discussion of aspects of each of the group of factors would have been appropriate. Even though SWOT analysis appears organized (Ferrell and Hartline 38, 39), its contents are not accurate. Helping to promote business, for example, is more of an objective than an opportuni ty, and if an opportunity exists for promoting business then that should be discussed with clarity. The marketing plan is for Forever Charge, a product of BKSK Inc. The product is a wireless charger that is new in the market and is being marketed for a new company. The objective of the plan is to win consumers’ trust towards sales and profits. Below is the analysis of aspects of the plan. The marketing plan is detailed and this allows for consideration of factors to the success of plan implementation. Each of the sections of the plan is organized into subsections in which details are discussed. Analysis of the marketing environment, for example, includes discussion on technological, competitive, economic, socio-cultural, legal, and social factors to the marketing environment. This ensures effective decisions on the explored areas.